What is the purpose of WhatsApp filtering？

WhatsApp filtering is an essential task for many marketers who use WhatsApp. Properly filtering customers before starting a marketing campaign greatly aids in our overall marketing efforts, such as improving marketing efficiency or increasing the success rate.

So, what is the purpose of filtering in our overall WhatsApp marketing? And how can we achieve it?

First, let’s examine the purpose of WhatsApp filtering. Essentially, WhatsApp filtering is the same as filtering phone numbers. By filtering phone numbers, we can gather certain information about users, which is crucial for our marketing.

For example, if we can access users' WhatsApp account information through their phone numbers, we can learn about their age, gender, location, etc. With this information, we can tailor our marketing efforts to better match the products we are promoting and the specific conditions of potential customers, thus enhancing marketing efficiency and success rates.

Additionally, since WhatsApp’s registration and verification process is based on phone numbers, we can use filtering software to identify numbers that have not registered with WhatsApp. This helps prevent resource wastage when using WhatsApp bulk messaging tools.

So, how can we implement filtering on WhatsApp? We can use third-party software to assist with these operations. For example, CrownSoft WhatsApp filtering software can help us quickly achieve filtering functions.

By logging into your WhatsApp account on the filtering software and importing the phone numbers to be filtered, the software will help us quickly perform the necessary filtering operations. This software can determine whether a number is registered with WhatsApp, whether it has a profile picture, whether it has a signature, the language of the signature, and display additional information such as the user’s profile picture, signature, age (automatically detected), gender (automatically detected), and more.

The software also supports data export functions, allowing us to export the data in various formats, which is very convenient for subsequent marketing use.

CrownSoft WhatsApp filtering software allows you to log into your WhatsApp account by scanning a QR code. It uses integrated filtering permissions to determine whether the target phone number is registered with WhatsApp and retrieves corresponding details such as profile picture, signature, age (automatically detected), gender (automatically detected), and language (automatically detected). After displaying the filtering results, the data can be exported into .txt, .xls, .xlsx, or .vcf files for subsequent marketing use.