WhatsApp activity filtering

WhatsApp activity filtering refers to filtering and classifying WhatsApp users according to their activity level, such as filtering out active WhatsApp accounts, etc. This is mainly used for WhatsApp marketing. The editor of crownsoft will introduce it in detail below.

Generally speaking, WhatsApp activity screening can classify users based on factors such as their active time, frequency, and interaction. Specifically, the activity of WhatsApp users can be measured in the following ways:

Active time: Analyze the user's activity within a specific time period, such as daily, weekly or monthly active time periods.

Interaction frequency: Measures the frequency of interaction between users and other users, such as sending messages, receiving messages, participating in group chats, etc.

Online status: Determine whether the user is online and evaluate the length and frequency of online time.

Message response speed: Evaluate the user's response speed to received messages to measure the importance they attach to instant communication.

WhatsApp activity filtering can be used for a variety of purposes, such as:

Precision marketing: Send marketing information to highly active users to increase the likelihood of the information being viewed and responded to.

Customer service optimization: Focus on active users to provide more immediate and efficient customer support and services.

User engagement assessment: Evaluate users’ participation in specific content or activities to adjust and optimize related strategies.

But basically, when we do WhatsApp marketing, we mainly screen out active WhatsApp user accounts, send them marketing messages, and attract users to visit and consult. Others, such as screening users' online status, etc., are not possible so far. The most commonly used one is actually screening users' active WhatsApp accounts.